Monday, 2 September 2013

Google Confirms It Has Acquired Android Smartwatch Maker WIMM Labs

Google has confirmed it acquired WIMM Labs last year, a company that previously made an Android-powered smartwatch before shuttering operations in 2012. At the time a message on its website said it had entered into an exclusive partnership without releasing further details, but it’s now clear that partner was Google, rather than Apple as some had initially speculated. Google's WIMM Labs acquisition was reported earlier by Gigaom.

Google is rumoured to be developing a smartwatch of its own, with patents turning up earlier this year (filed in 2011), and a report by the FT that claimed Google’s Android team was in the process of developing such a device. Google has also hinted at Android powering a range of wearable devices in the past, when CEO Larry Page let slip during a quarterly earnings call this year that Glass runs on its smartphone and tablet OS, and that Android is "pretty transportable across devices". Google has also long had bigger ambitions for Android than just pushing it onto phones and tablets, with TV set-top boxes, in-car tech, home automation and wearables all areas where it's actively encouraging Android to spread.

WIMM Labs started out building Android-based platforms for wearable displays, akin to Google Glass, and then created the WIMM One in 2011: a smartwatch powered by Android 2.1 that was aimed at developers as a sort of concept flagship ahead of a broader consumer launch. The WIMM One used Bluetooth and Wi-Fi 802.11b/g for connectivity, had 256 MB of RAM plus a 667MHz processor, and used a screen design that refreshed once per minute to conserve battery life. It also supported apps via a “Micro App Store” -- installed and managed by users via a web-based dashboard. Android developers were offered custom APIs for adapting their software to the WIMM One's tiny, 16-bit colour screen.

Google is not commenting further on the acquisition at this point, beyond providing confirmation that it picked up WIMM Labs in 2012. If Mountain View is building its own smartwatch it's unlikely to beat its Android OEM partner Samsung to a launch, as the Korean company's Galaxy Gear device is probably going to be unboxed next week in Berlin at a September 4 event. Plenty of other Android-powered smartwatches are also entering the frame via crowdfunding sites like Kickstarter, and also cropping up on the roadmaps of other Android OEMs. Meanwhile Apple's rumoured iWatch remains elusive.

If Google isn’t building its own smartwatch hardware, acquiring WIMM Labs could be a way to help it develop a custom version of Android designed for wrist-mounted wearables, which it could then provide to OEMs the same way it currently does with Android proper. Given the amount of interest in smartwatches from OEMs big and small, that could be the better strategy for longterm platform growth.

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